Advertising

Print and electronic media typically give a 15% discount to agencies that place ads on clients’ behalf.  This can include providing commercial scripts (for station production) or finished A/V files and camera-ready artwork.  You pay no more—and often less*—than contacting the media on your own to place ads directly.  While there may be billable time for physically creating your ads, there is no charge for the following services:

 

• Researching and recommending media that matches your marketing strategies
• Negotiating rates with media outlets*
• Placing and monitoring advertising orders
• Delivering finished advertisements to the media
• Serving as a single point of billing for all of your advertising placement

AAP Creative clients benefit on several levels:

• We have 20+ years of marketing communications experience on both the client and agency sides of the table.
• We field calls from sales representatives canvassing you directly to pitch advertising space.
• We may be able to leverage the combined purchasing power of our client-base to obtain lower rates overall for each individual customer.